Case studyTPStreams × Arivihan

From $17,500 to about $7,000 a month, while running 30 hours of live classes every day for students paying ₹300 a month.

60%
Lower video costs
₹1 Cr+
Saved every year
30 hrs
Of live classes a day
5 TB
Delivered every day

About Arivihan

An Indore-based edtech company building affordable, AI-driven learning for school students in Tier 2, Tier 3 and rural India. Students prepare for State Board exams, CBSE and NEET for about ₹300 a month, and most learn in Hindi.

It is the leading education app for high school students in Madhya Pradesh. In 2025 it raised $4.17 million in a round led by Prosus, with Accel and GSF Investors participating.

Video is central to the product, and every rupee spent on infrastructure matters at a ₹300 price point.

At a glance
Video cost before$17,500 a month
Video cost afterAbout $7,000 a month
SavingAbout $10,500 a month
Live classes30 hours a day
Watch time3 lakh+ hours a month
Live on TPStreams since1 September 2026
The challenge

Reliable and affordable live video took a few tries

April 2026
Ant Media

Listed on AWS Marketplace, easy to integrate and easy to trust. In practice, not the right fit for the reliability daily classes need.

Short-term fix
Amazon IVS

IVS worked well. But at Arivihan’s scale, the costs added up across five services.

1 September 2026
TPStreams

Live after a proof of concept tested at all hours, including 2am.

The monthly AWS bill
Live streaming, encoding and storage (IVS, MediaConvert, S3)$10,000
CDN delivery$7,500
Total$17,500

We wanted a setup we could rely on for every class, at a cost that works for our students and their families.

Sonu Prashant · Co-founder and CTO, Arivihan
Finding TPStreams

Tested at 2am before committing

A product manager at Utkarsh, another edtech running live classes at scale, recommended TPStreams to the Arivihan team.

Sonu ran a proof of concept first. He tested streams late at night, sometimes at 2am, to see how the platform behaved outside business hours. It held up every time.

We tested at all hours, including 2am, and the streams stayed steady every time. That gave us the confidence to move our live classes over.

Sonu Prashant · Co-founder and CTO, Arivihan
The results

60% lower video costs in the first month, with no drop in reliability

$17,500 → $7,000

60% lower costs

About $10,500 saved every month. That is over ₹1 crore a year.

30 hours a day

Reliable live classes

No streaming issues since go-live.

~5 TB daily

Scale without strain

More than 3 lakh watch hours a month.

“TPStreams has helped us bring our video costs down significantly while keeping classes smooth for our students. Our team can now spend its time building for students, not managing infrastructure.”

Sonu Prashant · Co-founder and CTO, Arivihan
Sonu Prashant, Co-founder and CTO, Arivihan
Advice for other edtechs

Choose a partner that understands edtech. Test properly, at the hours your students actually learn, and pick what fits your scale.

Sonu Prashant · Co-founder and CTO, Arivihan

Running live classes on AWS, Ant Media or IVS?

See how Amazon IVS and TPStreams compare on features, scale and cost.

Compare IVS and TPStreams